Alizarin from Israel. Graduated interactive design at Shenkar. Now working as an art director at McCann Erickson. I want to explore and find out how can design affect people, And then take over the world. Meanwhile, I'm showing you my experiments. Design, illustration, photography, video, modeling and partying. You're invited to watch my portfolio by browsing the categories at the upper menu.
Posts tagged ArtDirecting.
Boards I’ve made for Cannes festival. None of them won. Nevermind! I’m leaving Mccann today! Goodbye and thank you for the fish.
I’m glad to present our wonderful study case, for the Burgeranch Combima campaign. Advertising Agency: Mccann Erickson, Israel VP Creatives: Eldad Weinberger, Nir Refuah Creative Director: Danna Blum Copywriter: Dana saka Lapinski Art director: Alizarin (Zroob)
We made our boss a new fancy profile page. Starring: McCann’s digital creative team.
Daniel Barak did the copyrighting;
I art-directed, photographed, and made them squal.
Have a look: www.facebook.com/refuah
Seeing the world.
Facebook application used to place your photo albums on the map and watch other people’s photos from around the world.
Art directen at McCann for Clalit abroad insurance.
http://apps.facebook.com/clalitabroad/
How many calories will you gain during the holiday?
A facebook application that shows you not only the calories you’re going to consume, but also the people who don’t worry about calories: the hungry elderly.
Art directed at McCann for Shorashim Association.
http://apps.facebook.com/holyday_cal_calc/?ref=bookmarks&count=0
Honda Bikes Moto Contest.
Art directed at McCann.
http://apps.facebook.com/hondamotocontest/?ref=canvas_bkmk_more&count=0
Shtuzim Video Workshop.
a facebook application for parents and kids that used to create greeting videos from their photo-albums.
Art Directed at McCann Erickson, for Yoplait Shtuzim yugurt dessert.
http://apps.facebook.com/shtoozimalbums/?ref=bookmarks&count=0
night shift - A social platform for new parents, active only at night.
A facebook application which I’ve art-directed at McCann, for Huggies diapers.
http://apps.facebook.com/hugnigh/?ref=canvas_bkmk_more&count=0
Cellular banking for every hand.
A minisite I’ve art-directed at mccann, for Leumi bank’s cellular services
Zroob.com led an online campaign for Loreal Paris Casting Creme Gloss black hair color.
the campaign included:
1. Video clip, showing my transformation from pink to black
2. Written content
3. Still photography set by Grace Lemberger, showing the conflict between the pink and the black character
4. A huge party at Barzilay club at Tel-Aviv. The party had a Loreal Paris compound, with make up artists and branded photobooth.
Zroob.com crew held a photobooth in an amazing event, called Party monster. The photobooth was sponsered by the dating website, Cupid. The photos were uploaded to facebook and a competition was held between the “models” who participated. The couple won, got their own photo set, in a real studio and all.
photos by Dor Garbash
